Brightcove

What are the strengths and weaknesses of Brightcove’s business model?

Brightcove's strengths are that they offer a professional video solution that is very attractive to blue chip clients.

Brightcove's weakness is that it has become bogged down in catering to its high end clients and has been distracted from its growth strategy of attracting traffic and selling space to advertisers. In the meantime, sites like Youtube have popped up and dramatically changed the competitive landscape.

Additionally, Brightcove does not have a firm competitive advantage - its technology platform can be duplicated. Brightcove must rely on a combination of cutting edge technology and a roster of big name clients to maintain its current revenue stream. Apparently, this concentration of resources has distracted the company from pursuing its long term competitive strategies.